You have a beautiful website. Stunning product photography. Knockout branding. You have all of these things, but your traffic just isn’t as high as you thought it would be. You take a look at your CTR (Click Through Rate) and it’s low too. After the work you’ve put into your business, this can feel incredibly frustrating. There may be a simple solution to this issue that you can determine by asking yourself a question –- Is your site’s content optimized? Or better yet…do you have content at all? If not, this is an excellent area to focus your attention on to improve your rankings, and thus, a higher CTR.
First, it’s important to remember that not all content is good content. Sure, you can throw a ton of blog posts up on your site, but if they’re not optimized, you’re missing out on huge growth potential and higher rankings. Google only places the best on the first page of search queries—these websites are streamlined, mobile-friendly, and most of all, filled with rich content that uses relevant keywords for their respective industries. Maybe you’ve just launched a new barbeque sauce brand in Kansas City. After all, it’s one of the many things the city is known for, so your brand is bound to take off. Right? Not necessarily. Your barbeque sauce business is up against dozens of others similar to you. How can you increase your rankings so more potential customers are led to your site? By creating original content that not only includes keywords, but more than satisfies user intent. This could include out-of-the-box recipes, a blog breaking down your ingredients, infographics on how you recommend buyers to use your sauces, and so much more. Then, you can take these content pieces and use them further on your social media to help you foster growth on these channels. This is just one aspect of great Kansas City SEO strategy.
Purposeful content with powerful keyword choices will make a huge difference for your business, be it barbeque sauces and everything in-between. Develop your site’s content and you’ll see a shift in your keyword rankings and CTR.
See ya later,