Perfecting your business’s product or service delivery is an obvious essential piece of the journey to success, but when is the last time you thought about the exterior of your physical building? Studies show that about half of customers say they learned about a business that they have patronized by seeing that business’s on-premise signage.
Without an attractive and eye-catching sign, many businesses will miss out on countless new customer opportunities. Even with the amount of effort you put into your promotions and media campaigns, nothing grabs a customer’s attention as effectively as how your physical location looks. This may go against your instincts and seem a bit old-fashioned as internet marketing and viral campaigns have taken over, but there is no substitute for an attractive façade to help draw attention.
Capturing a consumer’s eye and establishing that your business is worth patronizing is what curb appeal is all about. Fortunately, there are a number of strategies you can employ to enhance your curb appeal and attract more customers to your location. Consult the accompanying guide for more!